3 Key Considerations for the Future of Video Content Production

There have been numerous ways in which broadcast, and media professionals have had to adapt their workflows to the uncertainty of recent months. While the migration-to-cloud was already in progress, the pandemic has fast-tracked adoption of new technologies, as well as delivering innovative solutions out of necessity.

With these industry developments in mind, we recently introduced the latest version of Accurate.Video. Here are the 3 key considerations behind the platform’s new feature updates.

  1. Content Security

In the rush to shift assets from on-premises MAMs to cloud or hybrid solutions, content security needs to be considered. Content must be protected throughout the post-production workflow, within a secure environment. There is an assumption that all cloud solutions have similar levels of content security. Unfortunately, this is not the case and standardising protection with industry recognised authentication and security compliance, should be a key focus for companies moving to the cloud or looking to improve upon their current cloud-based solutions.

Teams must assess content security throughout the entire production workflow. Often the focus is on keeping assets secure within a storage or archive framework, and while this is certainly important, protection can be overlooked once those assets enter the workflow chain. Organisations need to ensure security is consistent throughout every interaction with their assets. After all, there is no point in worrying about money in the bank, if you don’t take any precautions once you start moving it around.

Accurate.Video protects content at all access points including admin processes and post-production workflows. Its enhanced security functionality means that content is protected throughout the media lifecycle. Support for MPEG-DASH and HLS media streaming protocols, enables Digital Rights Management (DRM) and forensic watermarking third party integrations, ensuring content security remains in a heavyweight class.

2. AI and ML

In recent years AI algorithms have super-charged media and broadcast workflows, allowing some of the more laborious post-production tasks to be made much more efficient. AI has become a somewhat ubiquitous term, but its benefits are being integrated into a whole host of solutions across different links in the content chain.

AI-powered task automation can significantly improve validation, quality control and content editing efficiencies. However, it is important to consider how easily solutions can be integrated into existing workflows and connect with the tools that your team currently uses. If the focus is to improve efficiency, then there is no point having to rework your entire post-production approach to accommodate a new solution. It’s also important to remember that not all AI is created equal. Many organisations with large content libraries have found out the hard way that when it comes to identification and recognition - specifics are key. Some AI tools can recognise basic objects or human characteristics but for these to be of practical use they must be able to determine particular details.

Machine Learning (ML) means that AI can be trained to compare reference images with new content and identify similarities. Optimising facial recognition and identifying subtle distinctions between scenes and activities, as well as detecting inappropriate content. Accurate.Video features professional grade AI integrations which help post-production teams to maximise detection efficiency and save valuable search time. The platform enables users to solve specific workflow challenges, by fitting in with existing processes and operating alongside established tools, as well as seamlessly integrating with external and internal services.

3. Seamless UI

With all the upheaval of recent events, resources are stretched, and teams are expected to do more with less. This makes a user interface which can connect across multiple workflows, an absolute must for companies to operate effectively. With remote working continuing for the foreseeable future, organisations need to address their approach. Teams may have been able to put up with awkward interfaces or switching between multiple portals while still in crisis mode, but as remote working becomes part of our culture, companies will need to offer their staff more sophisticated solutions.

There is no doubt that we are moving towards a flexible work culture with a mix of team members operating at home and on-site. Therefore, enhancing that experience wherever staff are working from will prove vital. The ability to integrate processes and tools will also help teams feel more connected to their usual ways of working. By streamlining functionality, users can minimise the labour-intensive aspects of their workflows and focus on creative output. The latest version of Accurate.Video delivers a more user-friendly UI which allows for a clearer overview of content and more options for customisations and control within the workspace.

Now that the initial rush to the cloud has settled down, organisations need to ask if they've implemented solutions which can deliver against content production requirements over the long-term? Hastily adopted tools might not be integrating into existing workflows as well as initially expected. If you need to connect workflows in the cloud and bring video content and metadata into focus, find out more about the Accurate.Video suite of solutions here